We have all become captivated with ALS Ice Bucket Challenge videos over the last month. It is always enjoyable to watch someone dump water on themselves, and the fact that it’s for a good cause makes it even sweeter.
ALS stands for amyotrophic lateral sclerosis, which is commonly referred to as Lou Gehrig’s Disease. What is ALS? The ALS Assocation website describes it as “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord”. The disease causes the deterioration of motor neurons that reduces muscles’ ability to function and can later result in paralysis. The Ice Bucket Challenge began as a way to raise awareness for this disease. It begins with a challenge extended from one person to another to either donate a specified amount to an ALS charity or dump a bucket of ice water over their head. After making their decision, the person then chooses a new group of acquaintances for the same challenge.
The Ice Bucket Challenge has been very successful in its mission. From July 29 to August 29, the ALS Association, which is not the only charity that has received donations, raised over $100 million in donations.
Paul Davis Restoration has joined millions of others in taking part in the Ice Bucket Challenge. Many franchises across the country have soaked their team members in ice cold water to raise awareness for ALS in their local communities.
So as you look around for Ice Bucket Challenge videos in Lincoln today, keep an eye out for Paul Davis franchises.